Perhaps the most important advantage of hiring professional translators is that the translations they create are the product of someone who has taken the time to understand the message of a business and reflect this back in the translation.
A really common message we see in translations for company websites is that the people in a business are its most important asset. They’re the technical experts who can tell customers all about product features, the salespeople who influence buying decisions and the strategic thinkers who keep processes in offices and on factory floors running smoothly.
Now imagine you run a business with that ethos and decide to sack most of your team, instead feeding all their expertise into machines that can churn out product information and sales pitches at the press of a button. It would be fast and cheap – but it would also go against everything you’ve built in your business and undermine all your success to date.
So why outsource the messages you’re sending to customers in other languages to machines that don’t think for themselves and can’t make the same human connections that your product and sales teams can? If people are at the heart of your business, they should be at the heart of your translations, too – and that’s where the importance of professional translators comes in.
Translation done by an expert is so much more than just converting your words from one language into another. When you hire a professional translator, you’re getting someone who’ll take the time to understand your message, consult with you on the people you’re trying to reach and make suggestions. Crucially, you’re also getting someone who won’t make unfortunate errors like using the wrong word for the context (something that AI tools still do all the time). That’s why it’s worth investing in. With the right approach, a translator can be just as much a part of your team, with the same understanding of your business, as your employees.
As professional translators, understanding your needs and your message is exactly what we do. Get in touch via for more information, or connect with us on LinkedIn and send us a DM.
